Sunday, 16 December 2012
Sunday, 9 December 2012
Music Video Styles
Music Video Styles
GenreIn today's modern music industry we have many genres from country all the way to London grime music. In every genre there is a video that highlights the exact convention that shows the type of music.
This is a typical R&B love song sung by R&B artist Trey Songz called "Never Again". The video projects many elements in the video about a loved one, the price of fame and the heartbreak it can bring.
The video shows Trey constantly looking into the distance in thought in 0:58 whilst singing,showing that he is thinking about the past. The video continuously shows Trey looking sad in his thoughts this is done to show the emotion clearly. Like many video like this we the love interest who doesn't say anything but plays a key part for story telling.
Performance
Performance videos mainly show an artist that has created a music video but performs a live version toward a audience. The performance could be a recording from a concert or gig. Depending on the stage and audience you may see background dancers or a live band playing behind the artist.
This is an example of Devlin and Wretch32 performing new song "Off With Their Heads" this has been recorded by online broadcasting company SBTV which is well known for promoting aspiring artist or current artist in London area. This recording shows that the artists are in a room rapping their song showing of their song in the live version. The good thing about live performances is that it allow the audience to pay attention to the lyrics more because there are no distraction in the video to disturb your listening/thoughts.
Narrative
A narrative music video is a music video that tells a story that relates to the lyric sung/rapped by the artist. These video are great because it keeps the audience interested to see what happens at the end of the video. Also in some song it allows the lyrics to have deeper meaning.
Keyshia Cole- Trust & Believe is a great example for a narrative, Like most narrative music it always has a back story to help launch the story telling. It starts with Keyshia Cole behind a bathroom door and her partner banging on the other side pleading with her to open up saying "its not what you think" which grabs the viewer's attention. The lyrics go on about how she gave him her all and how far they have come from back in the day to the present. When singing she gives a couple direct looks at the camera showing her pain and sorrow, as the story goes on we wonder what happened to her and why she is so hurt. When the video shows the clip of back in the day it illustrates how thing were back then the partner was a local hood-rat who could of got in trouble with the law. Present day show the couple in a happy light but we see a glimmer of what might happen when the male partner is freeze framed looks at the friend. After the male partner and the best friend cross eyes we a clip of them in bed shortly after, the male and the best friend are sitting in the car discussing how there relationship is going to work behind Keyshia Cole's back. In the scene where Keyshia and the best friend "Tonya" are taliking she discusses how her partner "Tae" is acting suspicious and the possibility of him cheating (which he is actually doing). A few clips late we see Tae sleeping and his phone ringing Keyshia answers the phone since Tae is sleeping only to hear the voice of her best friend Tonya asking if he is free tonight which sends Keyshia mad in anger which show her behind the bathroom door like the start. In the following clips we see Keyshia smash Tonya's car window in anger followed by her standing in the garden whilst Tae trys to talk to Keyshia. We see Tonya and Tae getting intimate again but this time Keyshia walks in forcing the both of them to run away half naked in the rain, both two got in to the car as Keyshia after them we that the had a crash and burnt due to the expression on Keyshia's face. At the end we see Keyshia walking to Tonya's porch the place she and Tae and her use to talk and throws two roses on the step.
Keyshia Cole behind the bathroom door hiding her self away from the situation at 0:08. She is hind herself away from the situation that has occured. As you can see she has her hands on her shoulder and is curled up illustrating the possible troubles.
Tae & Keyshia having a good time at 1:19-21 this is were thing turn from good to bad in the story.
Interpretative
Interpretative video is a video that directly links the lyrics with the visual in the video. The visual could be made in an animation form as well.
This is a video of a interpretative music video, This is a R&B music video called "Same Girl". Every thing that is said by R.Kelly and Usher is illustrated with visual images helping the viewer to get strong grips of what is happening this is seen in 0:56 were R.Kelly starts to describe his female to Usher. Most artist don't use direct links that connect the lyrics with the visual but mainly make a narrative video which can be more enjoyable for viewers.
Surreal/Abstract
Surreal and abstract videos give the viewer the element of surprise . The visuals and the lyrics may not match and the video might not make sense or might not go with the video but it does however make the viewer think and maybe try to think about what the artist is trying to show. This is a way to get more people talking about you as a lot of people will use word of mouth to tell others about the video.
This is an example of a music video which helps creates a surreal image all the way to the end of the video , Frank Ocean features as a nurse and is sitting with the little boy which is a very small part , the video starts of with a man dragging a girl on a stretcher looking for medical help possibly. He arrives at a tent and a western Indian looking person takes the girl into the tent two seconds later a weird looking man with white and black paint pops out. The man grabs the boy by the head and holds onto him focusing on his eyes. After the odd exchange of looks the boy hops on his horse and gallops away.At the end of his journey we see him get of and pick up a star that has fallen from the sky which seems to be some kind of life force.This video shows surrealism and makes the viewer think about what is going making them very puzzled. This video attracts a lot more attention then producing any other style, video's like this would go viral online an attracted many views on social network sites such as Twitter and Facebook. Producing videos such as this helps with exposure and people talking about you or the video.
Animation
Animation videos are either freeze frame motion or digital. Animation is a more detailed because its cheaper but maybe more rare category that artist tend to fall in or make .Animation goes with anything from narrative to interpretive.
This is an example by Kanye West - Good Morning , this example shows a digital animation. The song is about a boy ( the teddy bear) who is going through a rough morning and has had trial and trubilation through out his life. The pace of this song is fairly slow and the animation that have been drawn are constructed with a lot of detail. The song has a more deeper meaning if you do your research on Kanye, he never finished high school and was the best student he is very good at painting a picture of his life and background in cartoon form. The audience are drawn into it from the start as its a cartoon with the futuristic affect. Artist normally produce cartoons because its cheaper and allow them to express things a lot easier because in a cartoon nothing is impossible it just takes creativity.
Parody
Parody's are a comical version of the original , it shows a more funny side to what may be in the original it also exaggerates some parts in the video and most often changes the original lyrics to a more humorous one to make the video more enjoyable . Parody's are made as a joke and can be spoofs of music videos such as the one below or even films such as 'Superhero Movie' . Parody's commonly seen on you tube as many people try duplicate or make a parody and upload it online for every one to view and make a joke out of, the parody's that are really good might hit virally on social network sites.
This music video made up of many "artist" and snippets from there videosto make a parody -
As you can see the video got major success and is one of YouTube most viewed clips they even made a auto tune parody about this (see below)
Intertextuality
Intertexuality means when one media text copy's or has some similar features to another media text.
This is an example from old series of "The Simpson's" - "The Night Before Christmas" this well known for linking to other media text. The example i have found is from the Simpson and was a Christmas special which was a famous poem originally wrote by Clement Clarke Moore. I took this as an example because it copy's the the poem but puts a twist on the words to go with the show.
Referring
This is an example of referring, this when a music video links in with a movie. This is not synergy because it is made for the move and not promoting anything else but the film. This is very popular in the media industry as many artist make a sound track for a certain movie and when the the music video is developed comes the artist and some shots from the movie are shown in the music video.
The movie "Think Like A Man Act Like A Lady" is a song made by well known Jennifer Hudson who made the track with Epic Records.The video shows Jennifer Hudson featuring in the sound tracks along with fellow artist Ne-Yo and Rick Ross also some clips from the movie 'Think Like A Man'. The music companies make these music videos to help promote the film from the artist whom already has a large fan base. Most artist that perform songs like these are very much mainstream artist will bring in more fans.The artist also gets more notification for taking part in a film project that gives them exposure to the film industry plus the potential audience who are going to view the movie.
Wednesday, 5 December 2012
Good & Bad Music Video
Good & Bad Music Video
Techniques
This video is great use of special affect as it allow is very appealing and eye catching towards viewers. Special effects are good a good thing to have as it allow the view to be drawn in more due to the affects. At the beginning of the video we see Labrinth the artist spinning on a chair which show the viewer that he is the main character of the song. Apart from being a singer and a songwriter Labrinth is a young producer and music video's like this and his other single "Earthquake" help illustrate the creativity and skill Labrinth contains. The video has a affect on the viewer as they wonder what wacky or weird thing will happen. This video is great if you look at it in an entertainment quality.
Bad Example
This a clip from "Shark Attack 3" which is poorly made highlighted from this clip. The clip is meant to a shark eating people in the water to be perfectly honest i don't see any of that in the clip. In the beginning of the clip we a man steal the life jacket of a blonde female and jump into the sharks mouth, if you look carefully you can see the man shrink and dissolving in the sharks mouth which is really unrealistic, the savage nature of a shark would of bit the man squirting out blood and gore. Another reason why this poor is because of the shrinking of the people in the boat which very poor because in reality the dingy boat would of been burst rather than just swallowed like a tablet.
Varied Camera Language
Good example
Yoko ono is a song made by Wiz khalifa and Chris brown this is a great example because it has great use of camera language due to the amount of movement produced making it very engaging making it very entertaining. The moderately fast beat is complimented well with the camera movement that was used making it very enjoyable for the viewer.
Bad example
This is a song from Atlanta's most well known artist called Big Boi. Musically this is a well designed music video but in terms of camera language it is very poor, the video contains a lot of movement from the subject in the frame but the camera has no movement what so ever. The camera is stationary 99 percent of the time and does not change. Due to this the entertainment of the video isn't that great and some viewers may become disinterested.
Large number of cut
Good example
Wiz Khalifa- Its Nothin' uses a number of cuts well, the cuts in the video are very face paced and show a good amount of detail to give the viewer a clear understanding of the narrative that is shown. The video show how Wiz khalifa's lifestyle is on a regular basis showing viewer that he does weird thing and blows large amount of money in on day. The video is of Wiz Khalifia riding round in a sports car in the dessert doing wild things such as smoking and walking round with a chief hat on and at the very end we have him smashing a TV for fun. All these thing highlight what Wiz Khalifia does and what he feels like doing.
Cutting to The beat
Good example
XO Man- Quag is a good example of cutting to the beat. The video shows a lot of camera language and movement due to the different angles they use even though the video does not have a clear story line it has lively movement to keep the viewer entertained. The video contains XO Man doing the "Quag" anywhere anytime especially in clubs or any other social event. The beat goes really well with the video as the high pace movement goes with the club scene that are at a high pace. Due to the use of camera movement and the rapid cutting the audience were entertained.
Bad example
This not a very good peace of cutting to the beat. The reason why this video is not a good peace of cutting because the music does not go with the image/clip that is playing in the background which does not look entertaining. The whole song is a build up to something big and exciting but to be honest it just looks like a bunch of stars there is no excitement with that.
Green Screen
Good example
Lil Mama- Shawty get loose is a song that uses green screen very well to help create the futuristic affect which was previously seen in the Michael & Janet Jackson duet in the music video called "Scream". This video by Lil Mama is well constructed because it allows the viewer to be drawn in with the green screen which is complimented by the special effects used as well to make the video really enjoyable to watch.
Bad example
Tenacious D- Tribute has got to be the most worst music video i have ever witnessed. The Green screen is so cheap the music video just screams out TACKY. The story is clear but the green screen affect puts me of from watching the whole video it puts me off it because i get annoyed at artist who have a good budget yet produce crap like this as if they just recorded the song using a mac.
Lip-Synching
Good Example
This a good example of lip synching because the movement she is doing goes with the lyric making it seem that she is actually sing to the uneducated eye. Lip synching is a hard technique but the facial expression and mouth structure on word really make the 'Singing' realistic.
Techniques
Special Affects
Good exampleThis video is great use of special affect as it allow is very appealing and eye catching towards viewers. Special effects are good a good thing to have as it allow the view to be drawn in more due to the affects. At the beginning of the video we see Labrinth the artist spinning on a chair which show the viewer that he is the main character of the song. Apart from being a singer and a songwriter Labrinth is a young producer and music video's like this and his other single "Earthquake" help illustrate the creativity and skill Labrinth contains. The video has a affect on the viewer as they wonder what wacky or weird thing will happen. This video is great if you look at it in an entertainment quality.
Bad Example
This a clip from "Shark Attack 3" which is poorly made highlighted from this clip. The clip is meant to a shark eating people in the water to be perfectly honest i don't see any of that in the clip. In the beginning of the clip we a man steal the life jacket of a blonde female and jump into the sharks mouth, if you look carefully you can see the man shrink and dissolving in the sharks mouth which is really unrealistic, the savage nature of a shark would of bit the man squirting out blood and gore. Another reason why this poor is because of the shrinking of the people in the boat which very poor because in reality the dingy boat would of been burst rather than just swallowed like a tablet.
Varied Camera Language
Good example
Yoko ono is a song made by Wiz khalifa and Chris brown this is a great example because it has great use of camera language due to the amount of movement produced making it very engaging making it very entertaining. The moderately fast beat is complimented well with the camera movement that was used making it very enjoyable for the viewer.
Bad example
This is a song from Atlanta's most well known artist called Big Boi. Musically this is a well designed music video but in terms of camera language it is very poor, the video contains a lot of movement from the subject in the frame but the camera has no movement what so ever. The camera is stationary 99 percent of the time and does not change. Due to this the entertainment of the video isn't that great and some viewers may become disinterested.
Large number of cut
Good example
Wiz Khalifa- Its Nothin' uses a number of cuts well, the cuts in the video are very face paced and show a good amount of detail to give the viewer a clear understanding of the narrative that is shown. The video show how Wiz khalifa's lifestyle is on a regular basis showing viewer that he does weird thing and blows large amount of money in on day. The video is of Wiz Khalifia riding round in a sports car in the dessert doing wild things such as smoking and walking round with a chief hat on and at the very end we have him smashing a TV for fun. All these thing highlight what Wiz Khalifia does and what he feels like doing.
Cutting to The beat
Good example
XO Man- Quag is a good example of cutting to the beat. The video shows a lot of camera language and movement due to the different angles they use even though the video does not have a clear story line it has lively movement to keep the viewer entertained. The video contains XO Man doing the "Quag" anywhere anytime especially in clubs or any other social event. The beat goes really well with the video as the high pace movement goes with the club scene that are at a high pace. Due to the use of camera movement and the rapid cutting the audience were entertained.
Bad example
This not a very good peace of cutting to the beat. The reason why this video is not a good peace of cutting because the music does not go with the image/clip that is playing in the background which does not look entertaining. The whole song is a build up to something big and exciting but to be honest it just looks like a bunch of stars there is no excitement with that.
Green Screen
Good example
Lil Mama- Shawty get loose is a song that uses green screen very well to help create the futuristic affect which was previously seen in the Michael & Janet Jackson duet in the music video called "Scream". This video by Lil Mama is well constructed because it allows the viewer to be drawn in with the green screen which is complimented by the special effects used as well to make the video really enjoyable to watch.
Bad example
Tenacious D- Tribute has got to be the most worst music video i have ever witnessed. The Green screen is so cheap the music video just screams out TACKY. The story is clear but the green screen affect puts me of from watching the whole video it puts me off it because i get annoyed at artist who have a good budget yet produce crap like this as if they just recorded the song using a mac.
Lip-Synching
Good Example
This a good example of lip synching because the movement she is doing goes with the lyric making it seem that she is actually sing to the uneducated eye. Lip synching is a hard technique but the facial expression and mouth structure on word really make the 'Singing' realistic.
Wednesday, 28 November 2012
Music Video Purposes
Music Video purpose
To Promote a New Music Release
"We Are Never Ever Getting Back Together" is the latest song by music artist Taylor Swift. The music video is a pop son which was used highlight Swift's annoyous over a ex-lover who wishes to re-start their relationship which can be be clearly illustrated in the lyrics. The song debuted the TV on August 31, 2012 then later on appeared virally on MTV.com, CMT.com, and VH1. So far the song has 78,251,966 views on Youtube and is still growing making it the most viewed song on her upcoming album (RED) which gets realesed October 22nd 2012. Due to the massive amount of attention over her single the album has become more known through viral marketing on social networking which helped increases more awareness of Taylor Swift.
The music video by Flo Rida called "I Cry" is a perfect example of an artist express them self through images during the video rather than themself. "I Cry" was released on September 18, 2012 as the fourth single from his upcoming studio album, Wild Ones. Wild Ones is Flo Rida's way of showing his target audience clips of his life and the things he had to endure and over come and were he is now with the stardom and fame.
To extend the play ability of & provide additional income from a song
Music Channels can be played litually anywhere by internet and TV such as MTV and VIVA. There are a lot of reasons why they play certain songs on the air, this is all down to the fact that the artist wanting to be more known in a more mainstream audience. The reason being in a mainstream audience is that it allows the artist song to be aired 24/7. Although all of this beniefits the artist it also benefits the channel as they get payed a decent amount of money for playing songs that are popoular on the charts.
If a website such as YouTube plays an artist's music video the website make the artist popular and introduce them to the public viewers that may off not seen them before. The money that is made then given to the record label if the artist is signed to them.
Synergy
Synergy is between two companies that combine together which can be the reason why some music video's are created. Many artist such as Roscoe Dash are asked by a company mainly in the film industry to help promote or advertise there program or product. Artist mainly make music videos for a variety of different media institutions and promote them. In films they tend to team up with an artist to help advertise the movie making potential viewer eager to watch the real thing. At the end of the whole proccess the industry makes a lot of money.
Art
The are a few artist that care about there music and especially the video and what it connotes to the audience. Some music videos can be made to help show emotion over a certain topic. During music videos artist like to use imagery to help tell a story. This can be a good thing as it will have a lot of people talking about due to social relationships, This helps create more hype around the music video and a lot of people do go to view the video on sites such as YouTube.
To Promote a New Music Release
"We Are Never Ever Getting Back Together" is the latest song by music artist Taylor Swift. The music video is a pop son which was used highlight Swift's annoyous over a ex-lover who wishes to re-start their relationship which can be be clearly illustrated in the lyrics. The song debuted the TV on August 31, 2012 then later on appeared virally on MTV.com, CMT.com, and VH1. So far the song has 78,251,966 views on Youtube and is still growing making it the most viewed song on her upcoming album (RED) which gets realesed October 22nd 2012. Due to the massive amount of attention over her single the album has become more known through viral marketing on social networking which helped increases more awareness of Taylor Swift.
To Create A Visual Representation Of An Artist
Representation of an artist is basically the values which are the things that make the artist who they are,as it helps express how they feel. When artist reinvent themself it allow them to change there appearance.The music video by Flo Rida called "I Cry" is a perfect example of an artist express them self through images during the video rather than themself. "I Cry" was released on September 18, 2012 as the fourth single from his upcoming studio album, Wild Ones. Wild Ones is Flo Rida's way of showing his target audience clips of his life and the things he had to endure and over come and were he is now with the stardom and fame.
To extend the play ability of & provide additional income from a song
Music Channels can be played litually anywhere by internet and TV such as MTV and VIVA. There are a lot of reasons why they play certain songs on the air, this is all down to the fact that the artist wanting to be more known in a more mainstream audience. The reason being in a mainstream audience is that it allows the artist song to be aired 24/7. Although all of this beniefits the artist it also benefits the channel as they get payed a decent amount of money for playing songs that are popoular on the charts.
If a website such as YouTube plays an artist's music video the website make the artist popular and introduce them to the public viewers that may off not seen them before. The money that is made then given to the record label if the artist is signed to them.
Synergy
Synergy is between two companies that combine together which can be the reason why some music video's are created. Many artist such as Roscoe Dash are asked by a company mainly in the film industry to help promote or advertise there program or product. Artist mainly make music videos for a variety of different media institutions and promote them. In films they tend to team up with an artist to help advertise the movie making potential viewer eager to watch the real thing. At the end of the whole proccess the industry makes a lot of money.
Art
The are a few artist that care about there music and especially the video and what it connotes to the audience. Some music videos can be made to help show emotion over a certain topic. During music videos artist like to use imagery to help tell a story. This can be a good thing as it will have a lot of people talking about due to social relationships, This helps create more hype around the music video and a lot of people do go to view the video on sites such as YouTube.
Sunday, 25 November 2012
Music Video Outlets
Music Videos Outlets
Music ChannelsMusic video are the most cliche outlet for music substances which leaks out to the public.Music television is a type of television which focuses mainly on playing music videos from bands, usually on dedicated television channels broadcasting on satellite or cable. Music TVs may host their own shows charts, award prizes. Examples are VIVA, Scuzz, MTV, JBTV, MuchMusic, Kerrang TV, VH1, Fuse TV. As viewers we see artist benifit off the amount of air play or ratings there music gets.
A good thing about music TV is that it helps promote the best songs currently on the music charts keeping the public up to date. Music TV always repeat so you rarely miss anything that has been shown, another good thing about music TV is that it has specific genres for different TV programms. The bad thing about music channels is that the content is very condense into little charts like top 50 and the commeriacls take up a large amount of TV time.
Mainstream TV
Mainstream is common outlet for Music videos to surface the public. The reason why mainstream TV is so affective is due to the amount of viewer that tune in to watch it, unlike some music channels you do not have to subscribe for it. Mainstream TV is easy to access on a 24/7 basis and get a lot of views due the the popularity. The sad thing about Mainstream TV is that you have know authority over what you want to view and they don't get played that long compared to music channels also channels are limited.
Direct CD/Special edition CD/DVD Releases
This is a great source of a music outlet towards the public. The reason why CD's and special edition's are so useful is because you don't need internet to use these things. CD's are good because they are genuine and legal so there is absolute guarantee that it will perform well. A good thing about CD's is that can be copied easily and can be bought easily aswell. A unique feature about CD's is that it can be exclusive.
Streaming Websites
Streaming websites is a good source of a music outlet because it allows the public to view music with no cost. Streaming websites have many varieties and is targeted towards mainstream audiences and is very easy to access. The bad thing about streaming websites is that it may be illegal and be crawling with viruses. Some video's can take long to load and you may have to pay, also adverts are to long and some content might be blocked due t age restriction. depending on what site you go on it may be slow
Artist Website
Artist Websites are a great way of promoting an artist current events and music that are coming up with detailed information. Artist websites give exclusive content and behind the scene information. The unfortunate thing about artist websites is that the information and exclusive access is locked to non-members. Artist websites is not available for people with no internet also you may have to pay for information.
Downloads (legal and illegal)
Downloads are a great source of a music outlet and can be listened to repetitively which can be widely spread. Downloads are very versatile as it can be put on any kind of device such as phone, iPods etc which is better for people of today modern generation. Downloads have become a social norm and it is very easy to find websites that allow you to download especially for free.
The bad thing about downloads is the fact that some sites are illegal and you may be fined if you decide to use them plus you may stumble across websites that have viruses. Downloads take up a lot of time and sometime produce bad quality after the long process.
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