To Promote a New Music Release
"We Are Never Ever Getting Back Together" is the latest song by music artist Taylor Swift. The music video is a pop son which was used highlight Swift's annoyous over a ex-lover who wishes to re-start their relationship which can be be clearly illustrated in the lyrics. The song debuted the TV on August 31, 2012 then later on appeared virally on MTV.com, CMT.com, and VH1. So far the song has 78,251,966 views on Youtube and is still growing making it the most viewed song on her upcoming album (RED) which gets realesed October 22nd 2012. Due to the massive amount of attention over her single the album has become more known through viral marketing on social networking which helped increases more awareness of Taylor Swift.
To Create A Visual Representation Of An Artist
Representation of an artist is basically the values which are the things that make the artist who they are,as it helps express how they feel. When artist reinvent themself it allow them to change there appearance.The music video by Flo Rida called "I Cry" is a perfect example of an artist express them self through images during the video rather than themself. "I Cry" was released on September 18, 2012 as the fourth single from his upcoming studio album, Wild Ones. Wild Ones is Flo Rida's way of showing his target audience clips of his life and the things he had to endure and over come and were he is now with the stardom and fame.
To extend the play ability of & provide additional income from a song
Music Channels can be played litually anywhere by internet and TV such as MTV and VIVA. There are a lot of reasons why they play certain songs on the air, this is all down to the fact that the artist wanting to be more known in a more mainstream audience. The reason being in a mainstream audience is that it allows the artist song to be aired 24/7. Although all of this beniefits the artist it also benefits the channel as they get payed a decent amount of money for playing songs that are popoular on the charts.
If a website such as YouTube plays an artist's music video the website make the artist popular and introduce them to the public viewers that may off not seen them before. The money that is made then given to the record label if the artist is signed to them.
Synergy
Synergy is between two companies that combine together which can be the reason why some music video's are created. Many artist such as Roscoe Dash are asked by a company mainly in the film industry to help promote or advertise there program or product. Artist mainly make music videos for a variety of different media institutions and promote them. In films they tend to team up with an artist to help advertise the movie making potential viewer eager to watch the real thing. At the end of the whole proccess the industry makes a lot of money.
Art
The are a few artist that care about there music and especially the video and what it connotes to the audience. Some music videos can be made to help show emotion over a certain topic. During music videos artist like to use imagery to help tell a story. This can be a good thing as it will have a lot of people talking about due to social relationships, This helps create more hype around the music video and a lot of people do go to view the video on sites such as YouTube.
